Defining The VP of Marketing Role
Buildfire sought a new Vice President of Marketing to develop and execute the company’s marketing strategy. In discussion with Apex, Buildfire clarified its talent needs as follows.
Act as the “CEO of the website” and drive demand generation for the company
Past experience driving sales leads at a software as a service (SaaS) company with less than 100 employees.
Confidence and expertise to teach digital marketing within the company. Specifically, the successful candidate will need to know how to discuss trade-offs and the consequences of pursuing different campaigns.
Balance between strategy and execution: the successful hire
needed to develop marketing campaigns and manage them closely on a daily basis.
Drive higher search engine optimization (SEO) leads.
Manage five figure monthly advertising campaigns on
Facebook and Google. Competent at managing a
team of three independent contractors: a graphic
designer, a content writer and a developer.
In addition, the role may be accountable to
hire and manage additional marketing employees
in the future.