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You hired a new Chief Marketing Officer (CMO), now what? Executives are driven to succeed, and you can enhance their results by helping them establish priorities.
Before you recruit a new Chief Marketing Officer, you need an up to date job description. Use the job description of a chief marketing officer template to save time in your executive recruiting process.
In dysfunctional companies, sales and marketing staff blame each other for their problems. Such infighting consumes energy and contributes to lower sales. A CMO needs to sidestep paralyzing internal conflict by taking a proactive approach and engaging the sales leadership with these ten tips.
The right Chief Marketing Officer (CMO) can make the difference between a flourishing enterprise and one that’s struggling to survive. As the role of the lead marketer in organizations has evolved and expanded the responsibilities — and compensation — of CMOs have increased.
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